Corporate event production in Auckland, built as a proper show
Corporate event production in Auckland often arrives as a template: a screen, a lectern, a couple of speakers, and a room that feels like every other room. We work the other way. Electric Boogie are equal parts artists and technicians, and we treat a conference, product launch, awards evening or gala the way we treat a live music show. The staging, AV, lighting and live entertainment are designed together, by the same crew who run them on the night.
That starts at the plot, not the load-in. We design in CAD and pre-visualise the room before anything is rigged, so the staging, sightlines, content and lighting states are settled while there is still time to change them. For launches and brand moments we can build projection-mapped environments, and we hold the technical direction across the whole programme so the keynote, the reveal and the after-party run as one show rather than three.
We own a rider-specific inventory built for live performance: audio, lighting, staging, backline, ground support and truss, and temporary power, with d&b audiotechnik amplification behind it. Eleven Audio, our in-house audio arm, handles specialist PA system design where the room demands it. Based at our Massey workshop in West Auckland, we cover the wider region and travel through the Waikato and to Wellington, and nationwide for touring and festival-scale work.
What we run
- Technical direction across the full programme, from keynote to reveal to after-party
- Staging design, set and stage builds, with CAD plots and pre-visualisation before load-in
- Lighting design and rig, from clean conference looks to full show lighting
- Audio and PA system design with d&b audiotechnik amplification, FOH and monitors
- Projection-mapped environments for launches and brand moments
- Live entertainment and backline, booked and run by the same crew
- Site planning, ground support and truss, and temporary power for non-standard venues
- On-site crew for load-in, show calling and pack-out
Who it is for
For companies and agencies running conferences, product launches, awards evenings or galas in Auckland and across New Zealand who want a designed show, not template AV.
Common questions
- How is this different from a standard corporate AV supplier?
- Most AV suppliers drop in a screen, a lectern and a PA and leave. We design the staging, lighting, AV and live entertainment as one show and run it with the same crew who designed it, so the room has a deliberate arc rather than a default setup. The plot, sightlines and content states are worked out in CAD and pre-visualisation before anything is rigged.
- Can you handle a full conference programme, not just the gala?
- Yes. We hold technical direction across the whole programme, so the keynote sessions, breakouts, product reveal and evening function are treated as a single production. One crew, one plan, one point of contact from plot to pack-out.
- Do you do projection mapping for launches?
- We do. For launches and brand moments we can build projection-mapped environments, and we pre-visualise the content and the room together so what you sign off in design is what you get on the night.
- Where do you work, and can you handle a non-standard venue?
- We are based at our Massey workshop in West Auckland and cover the wider Auckland region, the Waikato, Hamilton, Tauranga and Wellington, plus nationwide for touring and festivals. For venues without the right infrastructure we bring ground support and truss, temporary power and full site planning.